Was this newsletter sent to you? Subscribe here.
The AI digest for busy real estate pros.
In this week’s digest:
🖼 Google Search can now generate images
🪄 Adobe teases Generative Fill for video
💡 Does Google Penalize AI Content?
🎨 How to generate images inside ChatGPT
Read time: 4 minutes.
NEWS
Source: Google Blog.
What’s New?
Google Search now generates images with generative AI.
Create customized images by entering descriptive queries.
Directly edit the generated images to further match your vision.
This feature is available for users in the US by opting into the SGE experiment.
How Relevant?
Marketing Material Creation: Quickly create visual content for marketing materials by generating images of properties with different aesthetics.
Client Engagement: Engage clients with visualizations of property modifications or interior design options, aiding in decision-making.
Educational Content: Produce visual content for educational materials or presentations in real estate training programs, enhancing learning experiences.
Visual Queries: Real estate agents can use this feature to visualize property-related ideas.
NEWS
Source: Adobe.
What’s New?
Adobe unveils Project Fast Fill, enabling object addition/removal and color replacement in videos through generative AI and text prompts.
Similar to Google’s Magic Editor but for videos, allowing for dynamic content alterations like clothing swaps or tourist removal from scenes.
Potential integration into Adobe Premiere Pro and After Effects, with no release timeline yet.
How Relevant?
Property Videos: Enhance real estate video listings by removing unwanted objects or adding virtual staging elements.
Marketing Creativity: Create engaging marketing videos by easily altering video content to suit different campaigns or audiences.
Client Proposals: Showcase property transformations or design proposals in a more interactive and visually appealing manner.
STUDY
Source: Gotch SEO.
What’s New?
A recent SEO case study investigated if Google penalizes AI-generated content by analyzing 487 search results.
The top 5 Google results scored 83% "Original," indicating a high likelihood of being manually written.
The study suggests that Google's algorithms favor original content, but doesn't penalize AI content.
How Relevant?
Real Estate SEO: Ensuring original content on your listings and blog could favor your website in Google's rankings.
Content Generation: While AI can assist in content creation, blending it with original insights could provide better SEO results.
Online Authority: Building website authority through backlinks remains crucial, AI-generated content or not.
AI TOOLS
🎥 Pictory: Transform any marketing content into highly shareable using AI. (link)
🧑⚖️ LegalNow: Draft and review legal documents with AI. (link)
🤩 Aragon: Create realistic photos of yourself like they were taken by a professional photographer. (link)
🖼 NeuronWriter: Optimize your website SEO using NLP (link)
AI UPGRADE
🎨 Generate Images Inside ChatGPT
OpenAI is merging the power of ChatGPT with its latest text-to-image AI model DALL-E 3, so you generate and export images right inside the ChatGPT interface.
For now, it’s only available for ChatGPT paid subcribers. For a free alternative, you can use Bing’s AI Image Creator here.
Here's how to generate images inside ChatGPT:
Navigate to ChatGPT. Choose GPT-4 and select ‘DALL-E 3’ from the dropdown 👇
Enter a prompt in ChatGPT like the one in the image below 👇
The model generates 4 images for you to choose from 👇
Download any image by clicking on the download icon in the top left corner of each image.
Tweak your prompt until you achieve the desired result.
DALL-E 3 allows ChatGPT to be your digital canvas for real estate visuals, enhancing listings, marketing materials, or client presentations.
Try it out and let us know what you think.
That’s a wrap
If you have any recommendations for us, or anything interesting you want to share, please reply to this email with your suggestion.
